TRUTH 

DUCT TAPE WALLET

Challenge

 

In 2002, tobacco companies made over $1 billion in revenue from under-aged teens. We needed a message for teens to carry with them.

Solution

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The duct tape wallet was given out at Van Warp Tour and other music festivals to make teens aware of big tobacco companies. In each wallet was a fact card, with hard-hitting points about tobacco. The card has a spot varnish of "$," signs.

 

This project was featured in Creativity Magazine.