Tequila Cazadores Experiential

CHALLENGE

Tequila Cazadores is real tequila for real people. They asked TEAM to help them create a scalable activation showing their authentic Mexican roots so even more people could experience it in even more places. They also wanted to celebrate their milestone 100th birthday as part of the activation.

SOLUTION
We created a scalable activation that's ownable for Tequila Cazadores showing their authentic roots. To pay homage to the brand's roots in Jalisco, Mexico, the Tequila Cazadores Mercadito was created. Based on an authentic Mexican Mercadito, the colorful and vibrant space was beautifully decorated with spices, flowers, and Cazadores-themed products. This unique activation offered guests refreshing cocktails, a scratch-off loteria game to win branded swag, and other fun surprises like a live mariachi band.  

RESULTS

Guests learned about the brand. Served over 22,181+ cocktails and 3,824+ RTDs in one event. Reached over 944K Accounts, and 318 million impressions. Tequila Cazadores gave real people a real taste of real Mexican tequila. This scalable activation continues to serve throughout the US. 
 

AWARD: 2022 The One Club Bronze for Experiential & Immersive 

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