Havana Club Original Higher Proof 2023

Challenge

Launch Limited Edition Original 86 Proof Havana Club ​

​

Solution

HAVANA CLUB AÑEJO BLANCO brings us the original proof from the 1934 recipe in a Limited Edition. Our true Cuban spirit AÑEJO BLANCO is now in a bottle that depicts the original 1934 label and liquid, as launched by Jose Arechabala in Cuba in 1934. Launch the original 86-proof 1934 recipe of the real Havana club. Developed and created assets for the in-store, on and off-premise, cocktails books, cocktails reels, cocktail courier kits, social content, and even an AR label that takes consumers on a high-paced journey from 1878 into our current label. Through illustrations, the label unlocks the truth of The real Havana Club and invites the consumer to Share the truth.

Results

The launch had great success and created a buzz around the original recipe and the truth of the Real Havana Club through social and U.S. city launches.